Who was Bruce Crawford and what was his impact on the Metropolitan Opera?

Bruce Crawford was an advertising executive who managed the Metropolitan Opera, successfully reducing its deficit and production costs.

What key roles did Bruce Crawford play at Lincoln Center?

As chairman of Lincoln Center, Bruce Crawford oversaw significant revitalization projects, including new venues and program enhancements.

What was Bruce Crawford's career path before arts leadership?

Before leading arts institutions, Bruce Crawford had a distinguished career in advertising, rising to lead BBDO International.

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Ad Exec Revitalized Met Opera & Lincoln Center

7 Jan

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Summary

Crawford led the Met Opera, cutting costs and deficit.
He revitalized Lincoln Center, overseeing major projects.
His career spanned advertising, opera, and arts leadership.

Ad Exec Revitalized Met Opera & Lincoln Center

Bruce Crawford, who passed away on December 28 at 96, was a transformative figure in both the advertising world and the performing arts. He transitioned from leading BBDO International, a global advertising powerhouse, to managing the Metropolitan Opera from 1986 to 1989. During his tenure, he significantly cut production costs and eliminated the Met's deficit, balancing a budget of $88 million.

Crawford's impact extended to Lincoln Center, where he served as chairman. He oversaw the opening of new venues like the Frederick P. Rose Hall and revitalized music programs. His leadership stabilized the institution, which faced internal disputes over a $1.5 billion redevelopment plan, fostering collaboration among its diverse arts organizations.

Born in Massachusetts in 1929, Crawford's career began in advertising in 1954. He eventually led BBDO to become one of the world's largest marketing conglomerates. He married Christine Amelung Wright, who predeceased him. He is survived by his son, Robert, grandchildren, and great-grandchildren.