Brown Bag Films Launches Adult Animation Label

Brown Bag Films, the acclaimed producer behind beloved children's series such as Doc McStuffins and Bing, has officially launched Bad Pencil Animation. This new venture marks a strategic expansion into adult-oriented animated content, aiming to produce comedy, horror, drama, and action projects for older viewers. The label's debut occurred at the Annecy International Animation Film Festival.

Bad Pencil Animation will primarily operate as a service provider, collaborating with third-party studios and creators to animate their mature-skewing projects. Sanatan Suryavanshi, Executive Creative Director at Brown Bag Films, will lead the creative direction. Suryavanshi expressed excitement about exploring darker, more unconventional storytelling while maintaining the studio's established quality.

Nicole Gibbs, VP of Studio Strategy, will spearhead the sales efforts, while Caitlin Friedman, EVP of Global Production, will guide the label's strategic direction. Friedman highlighted the opportunity to leverage the studio's extensive talent pool to serve a growing market for adult animation across various platforms.