Home / Arts and Entertainment / Bronx Rapper Ice Spice Sizzles in Kate Spade's Stylish Fall Campaign
Bronx Rapper Ice Spice Sizzles in Kate Spade's Stylish Fall Campaign
6 Oct
Summary
- Ice Spice partners with Kate Spade for second time
- Campaign celebrates NYC energy and new Duo bag design
- Spice's style inspirations include Rihanna and Naomi Campbell
In September 2025, Bronx-based rapper Ice Spice returned to her hometown to star in Kate Spade's fall global campaign, "Spark Something Beautiful." The campaign, which also features Laufey and Charli D'Amelio, showcases the brand's new Duo bag design against the bustling backdrop of New York City.
This marks the second time Spice has partnered with the fashion label. The "Gimme A Light" artist says Kate Spade's fun, bold, and feminine vibe "really resonate[s]" with her personal style. Spice, who cites her mother, Naomi Campbell, and Rihanna as style inspirations, is excited to celebrate the energy of her native Bronx in the campaign.
The Duo bag, now available on Kate Spade's website, features a detachable mini pouch that can be worn separately as a belt bag. Spice praises the bag's versatility, noting it can be styled for both casual and night-out looks. The campaign highlights the bag's range of colorways, from neutrals to vibrant hues.
Beyond the Duo bag, the campaign also arrives on the heels of Spice's latest single, "Baddie Baddie," released on September 26th. The track, her first solo release since her 2024 debut album Y2K!, is all about confidence and empowerment, themes that align with the Kate Spade brand.
