What is the Shubert Organization's plan for London?

The Shubert Organization, the largest theater owner on Broadway, is partnering with Trafalgar Entertainment to open a new 1,575-seat Olympia Theatre in London in 2027 as part of a £1.3 billion redevelopment of the Olympia exhibition venue.

When will the new Olympia Theatre in London open?

The Olympia Theatre is set to welcome audiences in 2027, making it the largest new theater to open in London since the National Theatre in 1976.

What other facilities will be part of the Olympia redevelopment project?

In addition to the Olympia Theatre, the redevelopment will include a 4,000-capacity live music venue, exhibition and conference spaces, hotels, offices, and a coeducational senior school in partnership with the BRIT School.

Home / Arts and Entertainment / Broadway's Shubert Organization to Open Massive New London Theatre in 2027

Broadway's Shubert Organization to Open Massive New London Theatre in 2027

27 Oct

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Summary

Shubert Organization partners with Trafalgar Entertainment to open 1,575-seat Olympia Theatre
Olympia Theatre will be the largest new theater in London since the National Theatre in 1976
Olympia redevelopment includes live music venue, exhibition spaces, hotels, and a school

Broadway's Shubert Organization to Open Massive New London Theatre in 2027

The Shubert Organization, the largest theater owner on Broadway, is set to make a major expansion into the London market. In a partnership with Trafalgar Entertainment, the two companies will open a new 1,575-seat Olympia Theatre in 2027 as part of a £1.3 billion redevelopment of the Olympia exhibition venue in West Kensington.

This will mark the first time in 100 years that the Shubert Organization has directly invested in a London theater. The Olympia Theatre is poised to be the largest new theater to open in the city since the National Theatre in 1976. It will feature wider seats, more legroom, and premium amenities like exclusive lounges and private boxes.