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Broadway Producer: Original Musicals Are Rewarding
1 Oct
Summary
- Producer Sue Frost focuses on original musicals for their rewarding nature.
- Junkyard Dogs Productions exclusively launches new musical creations.
- Broadway audiences are skewing younger and require new engagement strategies.
Veteran producer Sue Frost is dedicated to bringing original musicals to life, a passion that led her to found Junkyard Dogs Productions. This banner exclusively focuses on launching new tuners, a challenging yet rewarding endeavor that Frost embraced after producing over 50 new musicals at Goodspeed Musicals. Her current focus includes the musical "The Heart," set to open on October 8 at the Roundabout Theatre.
As the incoming head of the Broadway League, Frost observes a positive trend in Broadway's box office performance and a surge of creativity in new productions. She believes that audiences will return if presented with compelling experiences. Frost acknowledges that Broadway's demographic is shifting towards a younger audience, especially as some theatergoers did not return post-pandemic. Her objective is to welcome and engage this new demographic effectively.
