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Tony Noms Boost Broadway Box Office
19 May
Summary
- Tony nominations significantly increased ticket sales for several Broadway shows.
- Death of a Salesman saw its highest gross yet following its nine nominations.
- Daniel Radcliffe's final weeks in Every Brilliant Thing drove record sales.
Broadway's box office has seen a significant surge in fortunes, largely driven by the recent Tony nominations and the continued draw of star performers. "Death of a Salesman," a nine-time nominee, achieved its highest gross to date last week, playing to a full house.
Similarly, "Ragtime" has experienced heightened interest, bringing in substantial revenue at Lincoln Center. Other nominated shows like "The Lost Boys" and "Schmigadoon!" also reported upswings in ticket sales, though capacity saw slight dips.
"Every Brilliant Thing," starring Daniel Radcliffe, reached a new financial high, commanding the highest average ticket price on Broadway during his final weeks. The show announced recoupment earlier this month, with Mariska Hargitay and Tracee Ellis Ross set to take over the lead role.
While top shows are thriving, others are struggling. "Beaches" reported its lowest capacity and gross yet, with its future uncertain. "Celebrity Autobiography" also had a difficult start, generating minimal revenue. "Death Becomes Her" announced a June 28 closing date due to persistently low grosses.
