Home / Arts and Entertainment / Broadway Attendance Plummets Amid Storm and Post-Promotion Slump
Broadway Attendance Plummets Amid Storm and Post-Promotion Slump
29 Sep
Summary
- Broadway attendance and capacity dropped 11 percent last week.
- A weekend storm and the end of Broadway Week contributed to the dip.
- Hamilton remained the highest-grossing show, followed by The Lion King.
Broadway's attendance and capacity saw a significant decline of approximately 11 percent last week. This downturn occurred amidst a severe weekend storm that prompted a state of emergency in several New York areas.
The dip also followed the recent conclusion of the Broadway Week promotion, which had aimed to boost ticket sales before the fall season intensifies. Despite the general slump, "Hamilton" continued its reign as the highest-grossing show, bringing in $2.6 million.
"The Lion King" and "Harry Potter and the Cursed Child" followed, with the latter seeing a substantial rebound in its gross. "MJ" and "Oh, Mary!" also performed strongly, with "Oh, Mary!" benefiting from extended runs of its star.
Conversely, established hits like "Wicked" experienced notable decreases in both attendance and gross revenue. However, the new play "Paranormal Activity" bucked the trend, showing an increase in grosses, and "The Imaginary Invalid" began its previews with strong capacity.
