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Cooper to Lead New G.I. Joe Film Reboot
2 Oct
Summary
- Bradley Cooper will star as Duke in a new G.I. Joe film.
- Danny McBride will direct and co-write the franchise reimagining.
- The film will be uncoupled from the previous Transformers crossover.
Bradley Cooper will take on the role of Duke in an upcoming G.I. Joe film, announced by Paramount Pictures. This project represents a complete reimagining of the franchise, moving forward independently from previous concepts such as a Transformers crossover.
Danny McBride is slated to direct and co-write the script with Jeff Fradley and John Carcieri. McBride has indicated the film will focus on Duke and other Joes within the comic's Springfield setting, which is secretly controlled by Cobra. This endeavor is the first new G.I. Joe movie under the current Paramount Skydance leadership.
The film is produced by Lorenzo di Bonaventura, Mark Vahradian, and Zev Foreman for Hasbro Entertainment, aligning with their strategy to leverage iconic brands with top talent. This initiative follows the 2021 film "Snake Eyes," which underperformed at the box office. Previous live-action "G.I. Joe" films include "G.I. Joe: The Rise of Cobra" (2009) and "G.I. Joe: Retaliation" (2013), which grossed $302 million and $376 million, respectively.
The "G.I. Joe" intellectual property has seen a resurgence in its comic book iterations, revitalized by publisher Skybound. The film's development signifies Hasbro Entertainment's commitment to producing films and series based on its popular brands.
