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Super Bowl Weekend Box Office Hits All-Time Low
8 Feb
Summary
- Box office revenue hit an all-time low during Super Bowl weekend.
- A Melania Trump documentary experienced a significant drop in sales.
- Major film studios focused advertising on NFL broadcast during this period.
The recent Super Bowl weekend marked a historic low for box office ticket sales, with football viewership drawing audiences away from theaters. This period, typically one of the slowest for movies, registered as the least attended in 2024.
Hollywood studios prioritized advertising major upcoming films during the NFL broadcast. Anticipated trailers included "Mandalorian and Grogu" and the Michael Jackson biopic "Michael." Amidst this, "Send Help" led ticket sales with $10 million in its second weekend.
Conversely, the Melania Trump documentary "Melania" saw a steep 67% drop in ticket sales in its second weekend, earning $2.4 million. Despite adding theaters, its performance suggests potential financial struggles, especially considering its significant production and marketing costs.
Other notable releases included the romantic comedy "Solo Mio" with $7.2 million, the K-pop concert film "Stray Kids: The Dominate Experience" at $5.6 million, and "Dracula" which debuted with $4.5 million. The low-budget "Iron Lung" also continued to perform strongly, grossing $6.2 million in its second weekend.
