Home / Arts and Entertainment / Bowen Yang Joins Hamm, Johansson for Ritz Super Bowl Ad
Bowen Yang Joins Hamm, Johansson for Ritz Super Bowl Ad
4 Feb
Summary
- Bowen Yang stars in a new Ritz Super Bowl ad.
- He joins Hollywood stars Jon Hamm and Scarlett Johansson.
- The ad aims to represent diverse Ritz consumer profiles.
Bowen Yang, who recently concluded his tenure on Saturday Night Live, is featured in an upcoming Ritz cracker advertisement scheduled for Super Bowl Sunday in 2025. This commercial marks a new direction for Ritz's high-profile ad campaigns, bringing Yang together with established stars Jon Hamm and Scarlett Johansson. They will collectively inhabit the fictional 'RITZ Island' setting.
The casting of Yang, Hamm, and Johansson was strategically chosen by Mondelēz International to reflect the idea that there is no single type of Ritz consumer. Yang's background, including his upbringing in Australia and Canada and his identity as a gay man, offers a distinct representational quality. This approach contrasts with previous Ritz campaigns, signaling a commitment to showcasing diverse personalities and audiences.
Details regarding the filming timeline remain unclear, making it difficult to ascertain if the ad was produced before or after Yang's departure from SNL. Fans eager to see Yang can also tune into his podcast, 'Las Culturistas,' or anticipate his role in an upcoming adaptation of 'The Cat in the Hat.'
