Folsom Field Rocks: Boulder's New Music Destination

Boulder's Folsom Field is emerging as a significant destination for live music, leveraging its unique setting against the Flatiron Mountains. Once primarily a football stadium, it now hosts major artists, including Mumford & Sons and RÜFÜS DU SOL, attracting over 40,000 attendees.

The venue's resurgence is partly attributed to the return of alcohol sales, which had been absent for 15 years, making large-scale concerts economically viable again. This change, coupled with a shift in campus attitudes toward alcohol, has put Folsom back on the national touring map.

AEG Presents Rocky Mountains and the University of Colorado aim to establish Boulder as a distinctive music market. Unlike Denver's venues, Folsom offers an integrated experience, allowing fans to explore Pearl Street, hike, and visit breweries before walking to shows.

This strategy appeals to artists seeking unique venues with history. Mumford & Sons, with deep ties to Colorado, noted the state's role in their acceptance and expressed enthusiasm for Folsom's atmosphere. The venue's natural beauty and historical significance are seen as its strongest assets.

AEG envisions Boulder as a leader in destination events, where music is part of a broader cultural immersion. This approach, combined with Folsom's iconic backdrop and century of history, provides a compelling advantage in the touring industry.