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Bollywood's January Jinx: Will Border 2 Break the Spell?
20 Jan
Summary
- Bollywood faces a commercial dead zone in January due to audience post-holiday spending fatigue.
- Telugu cinema has already seen two hundred-crore films released this January.
- Sunny Deol's Border 2 is anticipated to break Bollywood's January slump on Republic Day.
The Hindi film industry often treats January as a commercial dead zone, a phenomenon dubbed the 'January jinx.' This trend stems from audiences' reduced spending capacity after the festive November and December months, leading major studios to reserve big releases for more buoyant quarters.
This year, releases such as 'Ikkis' and various comedies have failed to make a significant box office impact, contributing to a lukewarm start for Bollywood. The situation contrasts sharply with Telugu cinema, which has already seen two films, 'The Raja Saab' and 'Mana Shakara Varu Prasad Garu,' surpass the hundred-crore mark in earnings.
All anticipation now rests on Sunny Deol's upcoming film, 'Border 2,' slated for a Republic Day weekend release on January 23rd. Following the massive success of 'Gadar 2,' this film is seen as Deol's major theatrical event and is expected to be a spiritual successor to the cult classic 'Border' (1997).
Trade experts note that while the 'January jinx' has economic roots, strong content can overcome release date challenges. Films like 'Pathaan' and 'Uri' have previously succeeded in January. 'Border 2,' with its ensemble cast including Varun Dhawan, Diljit Dosanjh, and Ahan Shetty, and helmed by director Anurag Singh, is seen as having the potential to break this jinx.
