What is the 'January jinx' in Bollywood?

The 'January jinx' refers to Bollywood's historical struggle to perform commercially in the month of January due to audience post-holiday spending fatigue.

How is Telugu cinema performing in January 2026?

Telugu cinema has already achieved significant success in January 2026 with two films crossing the Rs 100 crore mark at the box office.

When is Sunny Deol's Border 2 releasing?

Sunny Deol's 'Border 2' is scheduled to release on January 23rd, 2026, during the Republic Day weekend.

Home / Arts and Entertainment / Bollywood's January Jinx: Will Border 2 Break the Spell?

Bollywood's January Jinx: Will Border 2 Break the Spell?

20 Jan

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Summary

Bollywood faces a commercial dead zone in January due to audience post-holiday spending fatigue.
Telugu cinema has already seen two hundred-crore films released this January.
Sunny Deol's Border 2 is anticipated to break Bollywood's January slump on Republic Day.

Bollywood's January Jinx: Will Border 2 Break the Spell?

The Hindi film industry often treats January as a commercial dead zone, a phenomenon dubbed the 'January jinx.' This trend stems from audiences' reduced spending capacity after the festive November and December months, leading major studios to reserve big releases for more buoyant quarters.

This year, releases such as 'Ikkis' and various comedies have failed to make a significant box office impact, contributing to a lukewarm start for Bollywood. The situation contrasts sharply with Telugu cinema, which has already seen two films, 'The Raja Saab' and 'Mana Shakara Varu Prasad Garu,' surpass the hundred-crore mark in earnings.

All anticipation now rests on Sunny Deol's upcoming film, 'Border 2,' slated for a Republic Day weekend release on January 23rd. Following the massive success of 'Gadar 2,' this film is seen as Deol's major theatrical event and is expected to be a spiritual successor to the cult classic 'Border' (1997).