Home / Arts and Entertainment / New Film Programs Boost Aussie Stories Globally
New Film Programs Boost Aussie Stories Globally
2 Jul
Summary
- Screen Australia launched two programs for feature films.
- Initiatives target theatrical reach with global partners.
- Filmmakers gain editing and audience release guidance.
Screen Australia is bolstering the theatrical presence of Australian feature films through two new audience-centric programs. These initiatives, First Cut Lab and Impact & Insights, are designed to provide filmmakers with crucial editing mentorship and strategic release guidance.
Delivered in partnership with Tatino Films, First Cut Lab supports early to mid-career practitioners working on narrative features budgeted under AUD8 million that are entering or are in post-production. Participants receive workshops and mentorship from international experts in festival programming, directing, editing, and producing.
Impact & Insights, in collaboration with audience advisor Publikum, assists established practitioners at late-stage development or post-production. Publikum's methodology uses anthropological research and data analysis to map a project's audience potential, informing creative, marketing, and distribution strategies for up to eight projects per round.
Screen Australia's head of market and audience, Rakel Tansley, emphasized the importance of providing filmmakers with the right tools and insights to navigate the complex landscape of connecting Australian stories with audiences worldwide. The agency is also introducing Audience In/Sight, a series of presentations on new production and marketing strategies, with the first webinar scheduled for July 14.
