What strategy did Boney Kapoor use to secure Sridevi's services for his films?

Boney Kapoor negotiated higher fees for Sridevi, starting from ₹11 lakh and eventually reaching ₹25 lakh per film, to ensure she worked in his productions.

How did Boney Kapoor's negotiations benefit Sridevi's staff?

Kapoor not only increased Sridevi's fees but also hiked the salaries of her staff from ₹30,000 to ₹50,000 and ensured they stayed in the same hotel as the actress.

Why was Boney Kapoor's approach to securing Sridevi's stardom considered unconventional?

Kapoor's strategy of paying Sridevi more than she asked for and setting conditions for her future fees was an unusual tactic in the industry at the time.

Home / Arts and Entertainment / Boney Kapoor's Shrewd Negotiations Secured Sridevi's Stardom

Boney Kapoor's Shrewd Negotiations Secured Sridevi's Stardom

25 Oct

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Summary

Boney Kapoor paid Sridevi higher fees than she asked for to cast her in his films
Kapoor hiked Sridevi's staff salaries and ensured they stayed in the same hotel
Kapoor negotiated Sridevi's fees to increase from ₹11 lakh to ₹25 lakh per film

Boney Kapoor's Shrewd Negotiations Secured Sridevi's Stardom

According to a recent interview, in the past, producer Boney Kapoor took an unconventional approach to securing his wife Sridevi as the lead actress in his films. Kapoor revealed that when he first approached Sridevi, then a top Bollywood star, for his 1986 film "Joshilay", her mother asked for a fee of ₹10 lakh. However, Kapoor negotiated and agreed to pay her ₹11 lakh, higher than the ₹8.5 lakh she had received for her previous film.

Kapoor's shrewd negotiations did not stop there. He also hiked the salaries of Sridevi's staff from ₹30,000 to ₹50,000 and ensured they stayed in the same hotel as the actress. Furthermore, Kapoor set a condition that Sridevi would charge ₹15 lakh per film going forward, a figure her mother was initially shocked by. However, Kapoor delivered on his promise, securing Sridevi's services for ₹15 lakh in films like "Chandni" and "Gurudev".

Kapoor's strategy paid off, as he continued to negotiate higher fees for Sridevi, eventually securing her services for ₹25 lakh per film. This was a significant achievement, as even Bollywood megastar Amitabh Bachchan was commanding similar fees at the time. Kapoor's efforts to ensure Sridevi's stardom and financial security cemented her position as one of the highest-paid actresses in the industry.

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