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Raye & Olivia Dean Lead Bond Theme Odds
1 Apr
Summary
- Raye and Olivia Dean are joint favorites for the next Bond theme.
- The franchise faces uncertainty with the search for the new 007.
- Amazon's acquisition of Bond rights raises concerns for the franchise.
Raye and Olivia Dean have emerged as joint 2/1 favorites to perform the next James Bond theme song, with bookmakers unable to separate the two artists. Olivia Dean's recent BRIT Awards success, where she secured four awards including Artist and Album of the Year, initially positioned her as a clear frontrunner. However, increased speculation surrounding Raye's potential involvement has brought them to an equal standing.
While the next James Bond film's star remains unconfirmed since Daniel Craig's departure in 2021, the betting odds suggest a major music star will likely record the theme. Other contenders include Dua Lipa at 7/2 and Lana Del Rey at 4/1, with Harry Styles following at 6/1 after his BRITs performance and new album release. Meanwhile, concerns are growing over Amazon's acquisition of the 007 franchise rights, with fears that the iconic series' image could be diluted under new creative control.
Amazon MGM Studios took over creative control from the Broccoli family last year, a move that has been met with apprehension. Reports suggest potential tensions between the Broccoli family and Amazon, with concerns that Amazon may exploit the Bond name without maintaining its quality. The future presence of the Broccoli family in future Bond projects also remains uncertain, adding to the franchise's ongoing evolution.
