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Bombay HC to Act Against Online Image Misuse
15 Apr
Summary
- Bombay HC will order removal of content violating actor's rights.
- Unauthorised commercial use of name and image to be stopped.
- AI-generated videos and merchandise exploitation highlighted.
The Bombay High Court has signaled its intent to order the removal of online content infringing upon actor Kartik Aaryan's personality rights. This intervention aims to halt the unauthorised commercial use of his name and image on digital platforms.
Aaryan's legal representative brought forth multiple instances of alleged misuse, including scandalous content, exploitation for merchandise sales, and the creation of artificial intelligence-generated videos. These actions not only affect his personality but also involve significant commercial exploitation.
The actor has filed a lawsuit against various domestic and international e-commerce and social media platforms, alongside unidentified "John Doe" entities. He seeks a permanent injunction to prohibit the use of his likeness for commercial purposes, including deepfake technologies.
The court's stance indicates a strong move towards protecting actors' publicity and privacy rights against online infringements. The order is expected to provide a crucial legal recourse against such digital exploitation.
