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Bollywood's Streaming Revolution: Powerhouses Shaping India's OTT Landscape
16 Nov
Summary
- Major production houses deliver notable OTT shows in 2025
- Rajshri, Balaji, and TVF lead the charge in India's streaming revolution
- Newer banners like Dashami Creations also make a mark with compelling content
As the Bollywood Hungama OTT India Fest and India Entertainment Awards approach on December 3-4, 2025, the spotlight is on the powerhouse production houses that have been shaping India's streaming revolution.
Rajshri Productions, known for its legacy of family-romance storytelling, has successfully transitioned into the digital-first world with the series "Bada Naam Karenge," blending its cinematic values with the demands of modern streaming audiences. Balaji Telefilms, traditionally dominant in Indian television, has also made noteworthy inroads into OTT, experimenting with genres like superhero-themed series "Power Of Paanch."
The Viral Fever (TVF), a digital-native production house, has expanded its focus from youth-centric comedy-dramas to more mature genres like legal drama with "Court Kacheri," showcasing its adaptability to the evolving OTT landscape. Meanwhile, newer banners like Dashami Creations have also made their mark, delivering compelling mystery-thriller series "The Secret of the Shiledars" and demonstrating the growing diversity of OTT content in India.
These production houses have not only leveraged their legacy and brand clout but have also embraced the unique storytelling opportunities presented by the streaming medium, bridging the gap between traditional cinematic values and new-age OTT narratives.
