Bollywood Stars Aishwarya Rai and Abhishek Bachchan Seek Damages Over AI Misuse

As of October 3rd, 2025, Bollywood stars Aishwarya Rai and Abhishek Bachchan have taken legal action against the unauthorized use of their likenesses in AI-generated content. The celebrity couple is seeking damages, highlighting the growing concerns within the entertainment industry over the impact of AI technology on celebrity rights and privacy.

The article suggests that the TOI Entertainment Desk, a dedicated team of journalists, has been closely following the evolving landscape of the entertainment world, including the challenges posed by the rise of AI. The team has been reporting on the various issues and narratives shaping the industry, from the emergence of new sensations to the journeys of seasoned veterans.

In the case of Aishwarya Rai and Abhishek Bachchan, the article indicates that the couple is taking a stand against the misuse of their images and identities in AI-generated content. This move underscores the broader concerns within the entertainment industry regarding the ethical and legal implications of AI technology, as celebrities grapple with the protection of their intellectual property and personal rights.