Court Grants Urgent Relief to Actor Suneil Shetty Against Deepfake Abuse

On October 10, 2025, the Bombay High Court granted ex-parte ad-interim relief to Bollywood actor Suneil Shetty against AI-generated and obscene deepfake images of him and his family circulating on social media. The court described the material as a "lethal combination of a depraved mind and the misuse of technology resultantly causing harm to the plaintiff's personality rights."

Justice Arif Doctor, who heard Shetty's plea, noted that the AI-generated content not only violated the actor's right to privacy and dignity under the Constitution but also misled the public into believing he had endorsed gambling websites and other commercial ventures. The court said the "unauthorised creation or uploading of deepfake images constitutes a grave infringement" of Shetty's personality rights and right to live with dignity.

Given the gravity of the situation, the court immediately granted the relief without issuing prior notice, stating that the "grant of injunction would be defeated by the delay of issuing notice." The court directed social media platforms, including Meta and X Corp, to take down the infringing material within a week and provide Shetty's legal team with details of the users responsible for uploading the content.