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Free Manish Malhotra Outfits: The Secret to Om Shanti Om's Hit Song
27 Nov
Summary
- Heroines were enticed to shoot for the song with free designer outfits.
- Manish Malhotra personally met each actress to secure their participation.
- Manish Malhotra is venturing into film production with 'Gustaakh Ishq'.
The creation of the memorable Bollywood song 'Deewangi Deewangi' from Om Shanti Om involved a unique incentive for its leading ladies. Director Farah Khan revealed that she lured actresses to be part of the song by promising them free outfits from designer Manish Malhotra.
Manish Malhotra played a crucial role not only in designing the costumes, especially for Deepika Padukone, but also in personally approaching each heroine. This gesture ensured their participation, drawing inspiration from Amitabh Bachchan's song 'John Jaani Janardhan' in the film Naseeb.
Beyond his fashion empire, Manish Malhotra is embarking on a new venture as a film producer with his upcoming romantic drama, 'Gustaakh Ishq,' slated for release on November 28, 2025.
