Home / Arts and Entertainment / Bollywood Stars Fight AI's Deepfake Invasion
Bollywood Stars Fight AI's Deepfake Invasion
5 Nov
Summary
- Courts are protecting Bollywood stars from unauthorized use of their identity.
- Ananya Panday secured Bombay High Court relief against AI-generated content.
- Delhi High Court granted Kriti Sanon partial protection from deepfakes.
Numerous Bollywood personalities, including Salman Khan and Aishwarya Rai Bachchan, have sought court protection for their personality rights against the unauthorized use of their names and likenesses. This includes safeguarding against AI-generated content. Recently, Ananya Panday obtained relief from the Bombay High Court, which has directed the takedown of content infringing on her privacy and publicity rights.
Justice Madhav Jamdar of the Bombay High Court observed that the content appeared to violate Panday's rights to privacy, publicity, and dignity. Separately, the Delhi High Court granted Kriti Sanon partial interim relief concerning sexually explicit deepfakes and impersonation. This order, however, was limited to specific URLs and content types, excluding news coverage, criticism, and fan content.
