GTA VI Trailer Boosts Bob Moses Song to 50M Streams

The electronic duo Bob Moses experienced a massive surge in streams for their 2021 song 'Inner Light' following its inclusion in the Grand Theft Auto VI trailer released in late August. The track, a collaboration with Elderbrook, has since garnered over 50 million additional streams, achieving viral status across social media platforms.

Vancouver natives Tom Howie and Jimmy Vallance, who comprise Bob Moses, were initially given minimal details by Rockstar Games regarding the song's placement. However, 'Inner Light' found a prominent spot during the trailer's climax, with its synth-driven melodies enhancing an emotional narrative, leading to widespread clips and shares online.

Spotify reported a 500 percent increase in streams and over a 3,000 percent rise in daily playlist additions for the song. This unexpected success highlights the immense exposure that placements in major gaming franchises like GTA can offer, even when licensing fees are modest. The duo views the opportunity primarily in terms of reach rather than immediate financial gain.

Music supervisors emphasize that while exposure doesn't pay bills, a sync in a cultural phenomenon like GTA is invaluable in the current saturated music industry. Music has always been a crucial component of the GTA experience, with previous installments introducing players to diverse genres. For GTA VI, Justice composed the score, and an album featuring artists like SZA and Keith Richards is set for release.