Blake Lively's Brand Suffers Amid Movie Promo Backlash

Blake Lively's alcohol company, Betty Booze, experienced significant private apprehension among its corporate partners due to backlash surrounding the promotion of her film "It Ends With Us." Documents obtained show that companies like Kroger, a major supermarket chain, expressed concerns. A Kroger VP indicated a "negative taste" regarding Betty Booze following Lively's interview related to the movie and stated they would closely monitor sales, anticipating a negative impact.

Further concerns were voiced by other entities. The VP of Food & Beverage at Princess Cruises mentioned that their legal ethics and compliance committee was "spooked" by Blake Lively, though efforts were underway to mitigate any effect. Additionally, Brightline, a railroad company in discussions for a marketing partnership with Lively, temporarily halted talks. An executive at Brightline stated they wanted to "hold for a minute until some of the Blake Lively chatter can be turned down."

These instances of corporate hesitation and sales monitoring were reportedly being considered by Lively's team as evidence of brand damage. This information was intended to be used in her now-settled legal case against Justin Baldoni, indicating the widespread professional repercussions Lively's brand faced.