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Blake Lively's Booze Venture Fizzles Out
4 Nov
Summary
- Blake Lively's Betty Buzz and Betty Booze brands are reportedly closing.
- Several trademark applications for the drink lines have been abandoned.
- Social media activity for both brands has significantly decreased since April.
Blake Lively's entrepreneurial venture into the beverage market, encompassing both non-alcoholic Betty Buzz and alcoholic Betty Booze, is reportedly facing closure. The company, which launched in 2023, has shown signs of decreased activity.
Multiple trademark applications connected to the brands have been abandoned. These included marks for beer-based products and other beverages. Betty Buzz's social media presence has been inactive since April 5th, while Betty Booze's last post was on September 28th, a stark contrast to their previous consistent engagement.
Whole Foods previously stocked the non-alcoholic line, with Total Wine carrying the alcoholic options. Despite these business developments, Blake Lively has remained publicly visible in New York over the past few months.
