How much has Blake Lively's beauty and beverage brands lost due to the reputational harm?

According to the lawsuit, Blake Lively's beauty brand Blake Brown has lost $49 million, and her beverage company Betty Buzz/Betty Booze has lost $22 million due to the damage to her public image.

Who is Blake Lively suing in the "It Ends With Us" lawsuit?

Lively's lawsuit names her co-star and director Justin Baldoni, producer Jamey Heath, studio head Steve Sarowitz, and their publicists as defendants, alleging she was targeted with online vitriol in retaliation for raising sexual harassment complaints on set.

Home / Arts and Entertainment / Blake Lively Sues for $161M Over 'It Ends With Us' Smear Campaign

Blake Lively Sues for $161M Over 'It Ends With Us' Smear Campaign

Q: What is Blake Lively suing for?

Blake Lively is suing for $161 million in damages over a smear campaign that allegedly targeted her during the release of her film "It Ends With Us" in 2024.

7 Nov, 2025

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Summary

Blake Lively claims $161M in damages from smear campaign
Lively alleges loss of $56.2M in acting, producing, and endorsement earnings
Lively's beauty and beverage brands lost $71M due to damaged reputation

Blake Lively Sues for $161M Over 'It Ends With Us' Smear Campaign

According to a lawsuit filed last December, actress Blake Lively is seeking $161 million in damages over a smear campaign that allegedly targeted her during the release of her film "It Ends With Us" in 2024. Lively's attorneys claim she has suffered significant financial losses, including $56.2 million in past and future earnings from acting, producing, speaking engagements, and endorsements.

Additionally, Lively's beauty brand, Blake Brown, is said to have lost $49 million, while her beverage company, Betty Buzz/Betty Booze, has lost $22 million due to the damage to her public image. Lively's legal team also alleges she has suffered $34 million in reputational harm, based on 65 million negative impressions about her on social media.