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BLACKPINK Returns: Is DEADLINE a New Era or a Pause?
4 Mar
Summary
- BLACKPINK releases 'DEADLINE' EP, nearly four years after 'Born Pink'.
- Members pursued successful solo careers during the group's hiatus.
- The EP's song 'JUMP' incorporates EDM trends seen in current K-pop.
Nearly four years after their last album, 'Born Pink,' BLACKPINK has released a new five-song EP titled 'DEADLINE.' The EP's name comes from their recent world tour, which the label YG Entertainment described as an "irreversible final moment." This phrasing had led fans to speculate about a new concept or an indefinite hiatus, but the release proves to be neither.
During their hiatus, the members—Jennie, Jisoo, Lisa, and Rosé—engaged in individual projects, enhancing their global profiles. Rosé collaborated with Bruno Mars for the Grammys, while Jennie and Lisa performed at Coachella 2025. Lisa also appeared in 'The White Lotus,' and Jisoo pursued television and film roles alongside her own EP, 'AMORTAGE.'
The 'DEADLINE' EP, a brief 15-minute collection, has raised questions about its lack of new ideas. However, the track 'JUMP,' produced by Diplo, showcases the group embracing current K-pop trends influenced by electronic dance music. This hardstyle-inspired song features Jennie's mention of breaking free and is the only track to include the group's iconic catchphrase, bridging their past and present.
