Beyond White Myths: Black Cowboys Ride On

The historical image of the American cowboy has predominantly featured white figures, overshadowing the significant contributions of Black cowboys. Following the Civil War, many African Americans found employment in ranching and cattle drives. By the late 19th century, approximately one in four cowboys were Black. Bill Pickett, born in 1870, became a celebrated Black cowboy and rodeo performer, credited with popularizing bulldogging, which evolved into modern steer wrestling.

In 1977, promoter Lu Vason was inspired to create the Bill Pickett Invitational Rodeo after observing the absence of Black cowboys. His research led him to discover the rich history of African Americans in the West. The rodeo, established in 1984, aims to provide a platform for Black cowboys and cowgirls, ensuring their heritage is visible. The 2026 tour spans February to October across the US, including cities like Memphis and Oakland.

The rodeo is more than a competition; it's a cultural event blending sport, spectacle, and history. Riders like Rachied Robins, known as Django, describe it as a brotherhood, offering refuge and a sense of belonging. Despite smaller purses compared to some other rodeos, participants value the recognition and respect. The event culminates in a powerful display of contemporary Black cowboy culture, where solemn tradition meets vibrant hip-hop energy, celebrating a living heritage.