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Restaurant's Monkey Ad Sparks Investigation
31 Oct
Summary
- Eatery used a baby monkey in a social media promotion.
- Authorities launched an investigation into the restaurant's actions.
- The restaurant falsely claimed the monkey footage was AI-generated.
An investigation has been launched into a Birmingham restaurant that controversially used a baby monkey in a promotional video. The eatery, Eastern Jam, faced significant public criticism after sharing the advertisement on social media. In an attempt to mitigate the backlash, the restaurant asserted that the footage of the monkey was actually AI-generated.
This claim has drawn the attention of animal welfare authorities. The RSPCA, along with Birmingham city council, has initiated a formal inquiry into the matter. The investigation will likely focus on the welfare of the animal and the restaurant's practices in using live animals for promotional purposes.
