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BINI's Coachella Debut: A Global Signal
23 Apr
Summary
- BINI became the first Filipino act to perform at Coachella.
- The group released their third EP 'Signals' and a Netflix documentary.
- BINI aims to open doors for more Original Pilipino Music artists.
Filipino girl group BINI made history by becoming the first Filipino act to perform at Coachella. This landmark achievement, occurring just ahead of their Coachella debut, was preceded by the release of their third EP, 'Signals,' and a Netflix documentary titled 'BINI Docuseries.' The group has achieved numerous firsts in 2024, including entering Spotify's Top Artist Global Chart and performing at KCON.
BINI's performance at Coachella signifies a major turning point, with the group viewing it as a beginning rather than a peak. They aspire to showcase Filipino talent globally and open more opportunities for Original Pilipino Music (OPM) artists. Beyond music, BINI has expanded its brand with BINI Cosmetics and partnerships with various local and international brands, indicating a long-term vision for a lifestyle brand encompassing potential ventures into skincare, perfume, and clothing.
The group's preparation for their 45-minute Coachella set involved rigorous focus on styling and song arrangements to deliver a unique flavor and maximize their introduction of Filipino pop culture. Drawing inspiration from iconic performances like Blackpink's and Beyoncé's, BINI aims to present their best selves on this massive global stage.
