Home / Arts and Entertainment / Sherry Liu to Helm Big Shot Pictures' Strategy
Sherry Liu to Helm Big Shot Pictures' Strategy
25 Aug
Summary
- Big Shot Pictures aims to create global kids' franchises for tomorrow.
- Sherry Liu, with prior experience at Paramount and DreamWorks, leads the team.
- The company has secured strategic investments and a theatrical deal with Sony.
Brian Robbins has officially launched Big Shot Pictures, a next-generation family entertainment company poised to develop tomorrow's global kids' franchises. The company has appointed Sherry Liu as President, tasking her with overseeing overall strategy, operations, and revenue. Liu, a longtime collaborator of Robbins, joins from Paramount Global where she managed major family franchises like SpongeBob SquarePants and PAW Patrol.
Liu's impressive background includes revitalizing the Teenage Mutant Ninja Turtles franchise, driving over $1 billion in retail sales. Her prior roles at AwesomenessTV and DreamWorks Animation provided experience in franchise strategy, distribution, and international expansion. Robbins expressed confidence in Liu's leadership, highlighting their decade-long partnership.
Big Shot Pictures' slate features ambitious projects, including an anime series with IShowSpeed and a digital-first Eloise series. The company recently acquired a stake in Alvin and the Chipmunks, with a theatrical film planned for 2028. They also have upcoming projects with The Bucket List Family and a first-look theatrical deal with Sony Pictures Entertainment.
