"Big Brother 27" Winner Crowned in Surprise Finale Twist

The finale of "Big Brother 27" on September 28, 2025, saw a surprising twist as Ashley Hollis emerged victorious. After winning the final Head of Household competition, Ashley made the strategic decision to evict Morgan Pope, her closest ally, in order to face Vince Panaro in the final two.

Vince's gameplay had been marked by a flashy, aggressive approach, with 14 nominations and three successful attempts to avoid eviction. However, as juror Kelley Jorgensen noted, Vince was "either lying or crying" throughout the season. In contrast, Ashley had played a more subtle game, turning "enemies into allies" and maintaining a relatively clean record with only one Veto win prior to the final HoH.

In the end, Ashley's strategy paid off, as she was awarded the $500,000 grand prize in a 6-1 jury vote. Kelley, Ava, Keanu, Lauren, Will, and Rachel all voted for Ashley, recognizing her ability to navigate the game while minimizing blood on her hands.

The finale also revealed a surprising twist – the "Mastermind" behind the season's events. It turns out that three former "Big Brother" players, Eric Stein, Jessie Godderz, and Frankie Grande, were the masterminds orchestrating the chaos throughout the season. Their motive? All three had their own games impacted by a twist in the past, and they sought to create a similar experience for the current houseguests.