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Bieber's Coachella Streams Explode Post-Performance
16 Apr
Summary
- Justin Bieber's streams hit 30.9 million on April 14.
- Sabrina Carpenter and Karol G also saw streaming increases.
- Village People's 'In the Navy' TikTok trend drove streams.
Justin Bieber's Coachella headlining set on April 12 resulted in a dramatic rise in his streaming numbers. On April 14, his catalog amassed 30.9 million streams, a 7% increase from the previous day. His songs from the 'Swag' album, including 'Daisies' and 'Yukon,' saw their streams double following the performance.
Bieber's older tracks also experienced substantial growth. "Baby" increased by 220%, "Confident" by 270%, and "Beauty and a Beat" by 390%, reaching 5.1 million streams. These gains are comparable to those seen by Super Bowl halftime headliners.
Fellow headliners Sabrina Carpenter and Karol G also benefited from their Coachella performances. Carpenter's catalog streams rose 40% in the four days following her set, while Karol G's streams increased by 51% in the two days after her performance.
Elsewhere, the song "Try Sleeping with a Broken Heart" by Alicia Keys saw a 36% increase in streams following its feature in the film 'The Drama.' Village People's "In the Navy" experienced a 1,668% surge in streams, driven by TikTok meme challenges.
