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Bhushan Kumar: Audience Love Trumps Box Office Numbers
29 Jan
Summary
- Bhushan Kumar emphasizes audience reaction over opening day box office figures.
- Film success is measured by audience engagement like laughter and applause.
- Second day and subsequent days are crucial tests for a film's word-of-mouth.
Producer Bhushan Kumar shared his perspective on evaluating film success, highlighting that true validation stems from audience reception rather than just opening-day box office figures. He explained that while initial numbers are influenced by hype and branding, the subsequent days are crucial for gauging a film's genuine appeal and the strength of its word-of-mouth.
Kumar views each day of a film's release as a test run, with the second day and the following weekdays being particularly important indicators. Border 2 demonstrated strong growth on its second day, a trend he found very meaningful and beneficial for the film's trajectory.
Ultimately, Kumar finds the most profound satisfaction in witnessing the audience's emotional engagement, such as laughter and applause during screenings. This deep connection confirms the film's acceptance on a personal level, extending beyond mere financial success.
