Why did Bejoy Nambiar's film Dange underperform?

Dange's release coincided with a crowded cinema calendar, leading to reduced shows within three days and hindering its word-of-mouth success.

Could Dange have been a success if released later?

Bejoy Nambiar believes that 'Dange' would have had a better run and achieved success if released in the post-'Deewaniyat' era, coinciding with Harshvardhan Rane's increased popularity.

Did Bejoy Nambiar ever plan to remake Agni Natchathiram?

Yes, Bejoy Nambiar had planned to remake Mani Ratnam's 'Agni Natchathiram' about ten years ago with Harshvardhan Rane and Vicky Kaushal, but the project was ultimately shelved.

Home / Arts and Entertainment / Dange's Release Mishap: Nambiar Blames Crowded Cinema Calendar

Dange's Release Mishap: Nambiar Blames Crowded Cinema Calendar

4 Feb

•

Summary

Film's release suffered due to a crowded period, impacting its reach.
Nambiar believes a different release timing could have ensured success.
A shelved remake of Agni Natchathiram was a past dream project.

Dange's Release Mishap: Nambiar Blames Crowded Cinema Calendar

Bejoy Nambiar, known for his sharp storytelling, discussed the release challenges faced by his 2024 film 'Dange'. The filmmaker noted that the movie's release coincided with a very crowded period in cinemas, negatively impacting its potential. He pointed out that 'Dange', not being a star-driven film, heavily depended on word-of-mouth.

Nambiar stated that due to competition from films like 'Laapataa Ladies', 'Article 370', and 'Shaitaan', 'Dange' saw its shows significantly cut within just three days. He believes the film would have performed better if released during a less congested period, especially after Harshvardhan Rane's recent popularity boost from 'Sanam Teri Kasam' re-release and 'Ek Deewane Ki Deewaniyat'.

Reflecting on past projects, Nambiar revealed a decade-old dream to remake Mani Ratnam's 'Agni Natchathiram' with Harshvardhan Rane and Vicky Kaushal. Although close to materializing, the project was ultimately shelved, leaving him heartbroken. He also mentioned his current reluctance to revisit two-hero projects after 'Dange'.