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BE:FIRST: Japan's J-Pop Rebels Charting Their Own Global Path
25 Sep
Summary
- BE:FIRST embraces global ambition while maintaining Japanese identity.
- The group's EP 'WATCH ME' features collaborations with US producers.
- Members increasingly take creative control, defining their unique sound.
Japanese group BE:FIRST is forging its own path in the global music scene with their EP 'WATCH ME,' demonstrating a commitment to artistic authenticity. The members are increasingly involved in the creative process, aiming to define a unique musical identity that resonates internationally while retaining their J-pop essence.
This EP marks a significant step, featuring collaborations with renowned US producers and songwriters. BE:FIRST embraced a fluid, rapid songwriting process during their time in Los Angeles, carefully selecting lyrics and concepts that authentically represent them.
Tracks like "BRUCE WAYNE" highlight their ability to blend influences, such as ATL Jacob's Atlanta sound, with their distinct sensibilities. Despite external pressures and the common crossover playbook, BE:FIRST intends to present themselves as J-pop artists, with Japanese lyrics remaining a core element.
The group's confidence in their artistic journey is evident, with the EP's title, "WATCH ME," serving as a bold statement of intent. They aim to expand their capabilities and discover new possibilities, underscored by their upcoming "WATCH ME" world showcase.
