Becky G Returns to Rap Roots, Embraces 'Pocha Power'

Becky G is embarking on a new artistic chapter, returning to her foundational rap career and embracing her multifaceted identity, which she terms 'pocha power.' Her upcoming album marks a significant evolution, blending the confidence of her early sound with an unapologetic pop sensibility and seamless bilingual delivery, fluidly transitioning between English and Spanish.

This new release is a 'reverse crossover,' reclaiming her rap roots while weaving in her Latin heritage. Her creative director notes a shift towards more global-feeling music videos, moving away from previous 'Miami vibes.' The album features diverse tracks, including R&B reggaetón influences and sharp electro-pop lyrics, showcasing her artistic breadth.

Beyond her music, Becky G is a dedicated advocate for mental health destigmatization within Latin communities through her partnership with Project Healthy Minds. She consistently integrates philanthropic elements into her brand partnerships, supporting various causes including Hispanic scholarships and migrant equity.

Having started her career 15 years ago, Becky G's journey includes not only music but also acting roles and navigating personal challenges. She has also become a part-owner of Angel City Football Club, further demonstrating her commitment to championing women's sports and entrepreneurship.