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Beatles Biopic Mix-Up: Sitar Legend Wrongly Identified
13 Feb
Summary
- Media outlet confused Pandit Ravi Shankar with Sri Sri Ravi Shankar.
- An upcoming Beatles biopic mistakenly used a photo of the wrong Ravi Shankar.
- The error highlights challenges in representing non-Western figures globally.

A prominent US entertainment media outlet recently caused an online stir by mistakenly identifying Pandit Ravi Shankar, the iconic sitarist, as spiritual leader Sri Sri Ravi Shankar. The confusion arose in a social media post announcing details for an upcoming Beatles biopic, which incorrectly used a photograph of Sri Sri Ravi Shankar.
The post, later deleted, intended to feature Pandit Ravi Shankar, celebrated for popularizing Indian classical music globally and his association with The Beatles' George Harrison. Instead, the image of Sri Sri Ravi Shankar, founder of the Art of Living Foundation, was mistakenly published, drawing immediate attention from social media users.
This mix-up quickly spread online, prompting discussions on the importance of accurate representation of non-Western cultural figures in the media. Users humorously and seriously commented on the distinct careers and identities of the two figures, using the incident as a reminder for greater diligence in fast-paced digital news.
Observers noted that such errors underscore the difficulties global media faces when covering diverse cultures, particularly in high-profile projects like biopics where cultural elements are integral. Some suggested that increased involvement of South Asian editorial perspectives could help prevent future similar incidents as media continues to explore cross-cultural narratives.




