Home / Arts and Entertainment / Levi's Drops Beastie Boys Merch: Hip-Hop Legacy Lives On
Levi's Drops Beastie Boys Merch: Hip-Hop Legacy Lives On
2 Apr
Summary
- Levi's new collection features Beastie Boys album-inspired t-shirts.
- The line includes designs from Hello Nasty and Licensed to Ill eras.
- Prices range from $45 to $50 for the 100% cotton, relaxed-fit shirts.
Levi's continues its exploration of music's influence on denim culture with a new collaboration honoring the legendary Beastie Boys. This collection pays tribute to the hip-hop trio's enduring legacy, featuring designs inspired by their most iconic albums.
The range includes three short-sleeve t-shirts and one long-sleeve t-shirt. Two designs draw inspiration from the 1998 album "Hello Nasty," while a striking red t-shirt sports the "Licensed to Ill"-era logo. The 100% cotton shirts boast a relaxed, boxy fit reminiscent of 1990s style.
Prices for the Levi's x Beastie Boys collection range from $45 to $50. The campaign visuals themselves are inspired by New York imagery from the Beastie Boys' classic "Paul's Boutique," further immersing fans in the group's artistic world.
This collaboration marks a significant nod to the Beastie Boys' impact, with Leo Gamboa, VP of Collaborations at Levi's, stating the goal was to celebrate their humor, attitude, and '90s spirit authentically. The collection follows previous successful drops from artists like New Order and Nas.
