Home / Arts and Entertainment / Morning Live Host's Watch Promos Break BBC Rules
Morning Live Host's Watch Promos Break BBC Rules
28 Jun
Summary
- Gethin Jones wore Clogau watches on air, violating BBC rules.
- BBC presenters must not promote contracted products while on air.
- Monty Don also faced reprimands for promoting a Barbour jacket.
Gethin Jones, a familiar face on BBC's Morning Live for over five years, has faced scrutiny for allegedly contravening the broadcaster's strict editorial guidelines. Jones, known for his approachable demeanor, has been a longstanding ambassador for the Welsh jewellery brand Clogau, participating in numerous promotional campaigns.
Reports indicate that Jones has been seen wearing various Clogau watches, including timepieces valued at £550 and £420, while co-hosting Morning Live. This practice appears to violate BBC Studios' regulations, which stipulate that presenters must not wear clothing or use products they are contracted to promote while on air.
A BBC Studios spokesperson confirmed that guidelines around presenters' commercial activities were clear and that Jones had been reminded of these. This incident follows a similar recent event where Monty Don, aged 70, was reprimanded for appearing in a Barbour jacket on Gardeners' World after featuring in a promotional campaign for the brand.
Morning Live is broadcast on BBC One weekdays at 9:30 am and is also available on BBC iPlayer. The incidents highlight the BBC's commitment to maintaining impartiality and avoiding on-air endorsements.
