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Barneys Returns as Amazon Drama Series
13 Oct
Summary
- Amazon orders drama series about revived Barneys New York.
- Series follows an outsider landing a shopper role at Barneys.
- Barneys was a New York institution founded in 1923.
Amazon MGM Studios is reviving the legacy of Barneys New York with a new drama series, "Bella from Barneys." The series order comes from Fake Empire founders Josh Schwartz and Stephanie Savage, known for their work on "Gossip Girl."
"Bella from Barneys" centers on Bella Baldwin, an outsider with a keen sense of style who lands a job in the stock room of the newly reopened Barneys. Her ambition propels her to become a personal shopper for a prominent socialite, immersing her in the cutthroat fashion industry and uncovering family secrets.
The narrative also involves the heir striving to save the family business. Schwartz and Savage are executive producing alongside a team from Authentic Brands Group, the current owner of the Barneys IP. Barneys, a historic New York institution founded in 1923, closed its physical stores but continues as a brand.
This project stems from a first-look deal between Amazon MGM Studios and Schwartz and Savage's production company. The creators expressed excitement about building the fictional world of Barneys, calling it a "cultural touchstone."
