Home / Arts and Entertainment / Barbie Sequel: Mattel Confirms Plans Amidst Animated Film Focus
Barbie Sequel: Mattel Confirms Plans Amidst Animated Film Focus
13 Sep
Summary
- A Barbie sequel is desired, with potential plans for future installments.
- Mattel Studios is currently prioritizing an animated Barbie movie.
- Rights for a Barbie sequel revert to Mattel if not in active development.
Mattel Studios is actively considering a follow-up to the critically acclaimed live-action Barbie movie. Robbie Brenner, head of Mattel Studios, indicated that a sequel is desired and likely to happen at some point. However, the immediate priority for Mattel Studios is the development of an animated Barbie movie, a project Brenner described as "super exciting."
Brenner, who earned an Oscar nomination for producing the original $1.4 billion-grossing film, discussed the possibility of a sequel at the Toronto Film Festival. She revealed that discussions about a live-action sequel have gained momentum, with a crucial deadline approaching in December. If Warner Bros. does not place a sequel into active development by year-end, the rights associated with the current iteration of Barbie will revert to Mattel.
The success of the first Barbie film has significantly boosted Mattel's presence in the content creation landscape. Brenner highlighted how the movie legitimized Mattel's commitment to bold content choices. Before Greta Gerwig's vision was chosen, nearly 40 to 50 pitches were considered for the original movie, with Gerwig's unique concept about Barbie living between a high heel and a Birkenstock serving as the pivotal moment.
