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Balenciaga's Box Dress: Real or AI Hoax?
9 Apr
Summary
- Hyper-real AI images of cardboard box dresses fooled many online.
- The viral visuals originated from the Instagram account Sport Simulation.
- Balenciaga is known for selling unconventional items like the Trash Pouch bag.
AI-generated images showcasing celebrities like Megan Fox and Robert Pattinson wearing dresses made from Balenciaga shipping boxes recently captivated and fooled many online users. These hyper-real visuals were posted by the Instagram account Sport Simulation (@celebsimulation), which creates and shares bizarre yet believable AI fashion looks. The account even shared a "viral blueprint," suggesting the illusion was part of a strategic plan and a promotion for a course on creating engaging visuals.
This incident underscores the public's readiness to believe such unconventional designs from Balenciaga, a brand known for its history of audacious fashion statements. Previously, Balenciaga sold a "Trash Pouch" bag resembling a garbage sack for $1,790 and a chips bag purse for $1,850. Their Fall 2025 line also featured "The Zero," a minimalist shoe that barely covers the foot. These past releases have conditioned consumers to expect extreme fashion, making the AI-generated cardboard box dress seem plausible.
