Balaji Telefilms Launches Hoonur Talent Agency

Balaji Telefilms has announced the launch of Hoonur, a new talent management vertical operating under Balaji Telefilms Digital. This strategic move signifies an expansion of the company's integrated entertainment ecosystem, reinforcing its dedication to artist development and career planning.

Hoonur is designed to navigate the evolving platform-driven entertainment industry by offering focused representation. The vertical will integrate talent development, content strategy, brand alignment, and audience engagement, providing artists with long-term career direction and access to varied opportunities.

The new initiative will be spearheaded by Mohammed Nagman Lateef, who brings over 11 years of experience in talent management and entertainment strategy. Lateef's previous role involved founding and leading Iconic Entertainment, where he established a reputation for progressive artist representation.

Ekta Kapoor, Joint Managing Director of Balaji Telefilms, expressed that Hoonur will provide a curated space for artists, offering focused attention and strategic guidance aligned with their individual potential and career trajectories. The venture emphasizes shaping meaningful artistic journeys.

Hoonur already represents a diverse range of talent from television and digital platforms, including notable names like Madalsa Sharma, Sahil Uppal, Rohit Chandel, Simba Nagpal, Tejasswi Prakash, and Shubhangi Atre. Additionally, several artists managed by Hoonur are set to feature in upcoming reality television formats.

Nitin Burman, Chief Revenue Officer at Balaji Telefilms, highlighted Hoonur's role in fostering deeper collaborations between content, platforms, and brands, with talent at the core. This initiative strengthens partnerships, audience engagement, and value creation across the entertainment ecosystem.

Through Hoonur, Balaji Telefilms enhances its integrated entertainment model by combining content creation, digital strategy, and talent representation, aiming to support the next generation of artists in a rapidly changing media environment.