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Bad Bunny Dons Zara for Super Bowl Stage
9 Feb
Summary
- Bad Bunny wore two bespoke Zara outfits, challenging luxury fashion norms.
- His performance celebrated Puerto Rican culture with fashion references.
- The star's fashion choice symbolized power-shifting and accessibility.
Bad Bunny's recent Super Bowl halftime performance featured a notable departure from typical celebrity fashion choices, as he donned two bespoke outfits from the high street brand Zara. This decision, made for one of US television's most-watched events, signifies a shift away from exclusively luxury brands in pop music.
The Puerto Rican megastar's performance was a visual ode to his heritage. His first Zara ensemble included a cropped football jersey with his name and trousers, referencing Puerto Rican rural farmers with jibaro-style attire. The number 64 on his jersey sparked online speculation, with the article clarifying it represented his uncle's football number.
He later reappeared in a second bespoke Zara suit, drawing comparisons to historical styles that represent authority and a claim to public space. Fashion experts noted that the authority stemmed from Bad Bunny's cultural influence rather than a luxury label. This choice emphasizes power-shifting and accessibility, making high fashion attainable for a wider audience.
