Bad Bunny Dons Zara for Super Bowl Stage

Bad Bunny's recent Super Bowl halftime performance featured a notable departure from typical celebrity fashion choices, as he donned two bespoke outfits from the high street brand Zara. This decision, made for one of US television's most-watched events, signifies a shift away from exclusively luxury brands in pop music.

The Puerto Rican megastar's performance was a visual ode to his heritage. His first Zara ensemble included a cropped football jersey with his name and trousers, referencing Puerto Rican rural farmers with jibaro-style attire. The number 64 on his jersey sparked online speculation, with the article clarifying it represented his uncle's football number.

He later reappeared in a second bespoke Zara suit, drawing comparisons to historical styles that represent authority and a claim to public space. Fashion experts noted that the authority stemmed from Bad Bunny's cultural influence rather than a luxury label. This choice emphasizes power-shifting and accessibility, making high fashion attainable for a wider audience.

Supporting the theme of cultural pride, Lady Gaga wore a custom dress by Luar, featuring a brooch of Puerto Rico's national flower. Dancers also sported outfits by Puerto Rican designer Jomary Segarra. The performance, with its all-Spanish lyrics and accessible fashion, reflected a modern pop culture that is increasingly international and multilingual.