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Bad Bunny's Halftime Show Ignites Global Music Surge
9 Feb
Summary
- Bad Bunny's Super Bowl performance caused a significant streaming increase.
- His show playlist became the top-streamed set list on Apple Music.
- Shazam saw a 400% surge in Bad Bunny catalog recognitions post-show.
Bad Bunny's Super Bowl halftime performance led to a substantial and immediate increase in global music consumption across streaming platforms. Apple Music reported that his performance playlist quickly became the most popular set list on their platform.
He subsequently claimed a significant presence on the Apple Music Daily Top 100 Global chart, with 23 songs charting, including five within the Top 10. Notably, "DtMF" reached the No. 1 position.
Several of his songs saw significant comebacks on the charts, with six tracks re-entering the Top 100 Global for the first time since February 2025. His 2020 collaboration "I Like It" with Cardi B and J Balvin also reappeared on the chart.
Internationally, Bad Bunny's album "Debí Tirar Más Fotos" charted in 155 countries, reaching the Top 10 in 128 and hitting No. 1 in 46 nations, including major markets like Germany, France, and Spain.
The impact extended to music discovery platform Shazam, where Bad Bunny's performance generated the largest daily engagement for any non-English-language artist in the platform's history. Catalog recognitions for his music surged by over 400% during and immediately after the show compared to the daily average.
According to Oliver Schusser, vice president of Apple Music and Beats, Bad Bunny's massive global appeal and his fans' engagement on the platform have been evident since 2016, underscoring his profound influence on music culture.
