How did Bad Bunny's Super Bowl halftime show affect his music streams?

Bad Bunny's Super Bowl halftime performance led to an immediate and significant increase in global music listening, with his songs dominating charts and playlists on platforms like Apple Music.

Which songs by Bad Bunny performed well on Apple Music after the Super Bowl?

Following his halftime show, 23 of Bad Bunny's songs landed on the Apple Music Daily Top 100 Global chart, with his track "DtMF" reaching the No. 1 position.

What was the impact of Bad Bunny's performance on Shazam?

Bad Bunny's Super Bowl halftime show resulted in the biggest day ever on Shazam for a Latin artist, with recognitions of his music catalog increasing by over 400%.

Home / Arts and Entertainment / Bad Bunny's Halftime Show Ignites Global Music Surge

Bad Bunny's Halftime Show Ignites Global Music Surge

9 Feb

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Summary

Bad Bunny's Super Bowl performance caused a significant streaming increase.
His show playlist became the top-streamed set list on Apple Music.
Shazam saw a 400% surge in Bad Bunny catalog recognitions post-show.

Bad Bunny's Halftime Show Ignites Global Music Surge

Bad Bunny's Super Bowl halftime performance led to a substantial and immediate increase in global music consumption across streaming platforms. Apple Music reported that his performance playlist quickly became the most popular set list on their platform.

He subsequently claimed a significant presence on the Apple Music Daily Top 100 Global chart, with 23 songs charting, including five within the Top 10. Notably, "DtMF" reached the No. 1 position.

Several of his songs saw significant comebacks on the charts, with six tracks re-entering the Top 100 Global for the first time since February 2025. His 2020 collaboration "I Like It" with Cardi B and J Balvin also reappeared on the chart.