Bad Bunny's Super Bowl Set Ignites Global Stream Surge

Bad Bunny's electrifying Super Bowl halftime performance has dramatically boosted his music's popularity. The day following the Feb. 8, 2026, game saw a staggering 175% increase in U.S. streams for his catalog compared to the prior Monday. This translated to nearly 100 million streams on Feb. 9 alone.

Globally, his on-demand streams surged by 132% in the week after the Super Bowl, representing an increase of 271 million streams. Apple Music reported his Super Bowl playlist became the most-played set list on the platform shortly after the show, with 23 of his songs charting on the Daily Top 100 Global. His album "Debí Tirar Más Fotos" proved a global phenomenon, reaching the Top 10 in 128 countries and achieving the No. 1 spot in 46 nations, including major markets like Mexico, Colombia, Germany, and Spain.