Bad Bunny Breaks Super Bowl Viewership Record

Bad Bunny's recent Super Bowl performance has set a new benchmark for viewership, capturing the attention of millions across America. The event achieved peak viewership of 137.8 million viewers in its second quarter, with the halftime show itself drawing an impressive 128.2 million viewers. This figure ranks among the most-watched Super Bowl halftime performances in history.

The star made history by becoming the first artist to perform entirely in Spanish during the Super Bowl halftime show. His set was a vibrant celebration of Latino culture, featuring hits like "Tití Me Preguntó" and "El Apagón." The performance included rich cultural references and concluded with a powerful "God bless América!" before listing numerous countries in the Americas.

Following the performance, Bad Bunny's music experienced a dramatic surge in popularity. Spotify streams increased by 470 percent in the U.S. and 210 percent globally. Bad Bunny dominated the top six spots on Spotify's U.S. Daily Top Songs Chart. Additionally, Ricky Martin saw a 145 percent spike in U.S. streams, and Bad Bunny's "DtMF" re-entered the Billboard Hot 100 at Number 10.