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Bad Bunny Shatters Grammys Fashion Norms
7 Feb
Summary
- Bad Bunny made history with first non-English album of the year win.
- His tuxedo propelled Schiaparelli to top fashion brand status.
- He outperformed both women and male stars in red carpet engagement.
At the 2026 Grammys, Bad Bunny achieved a historic milestone by winning album of the year for his Spanish-language album, Debí Tirar Más Fotos. This marked the first time an artist received this award for a project not in English.
His red carpet appearance also set a new benchmark. Bad Bunny's custom Schiaparelli tuxedo, a first for the French house, led the brand to the top of The Hollywood Reporter's Red Carpet Power Rankings. This accomplishment is significant as men's fashion has historically underperformed compared to women's in these rankings.
Overall, Bad Bunny captured the highest engagement among male stars and even surpassed top female artists in earned media value. His influence is now being measured across five major awards shows and the Met Gala, utilizing Launchmetrics' MIV algorithm.
Other notable fashion moments included Teyana Taylor in Tom Ford by Haider Ackermann and J Balvin and Harry Styles in Dior. Meanwhile, Chappell Roan's bold Mugler gown, despite a mixed reception, secured her a top spot among women, while Sabrina Carpenter and Olivia Dean received acclaim for their Valentino and Chanel designs, respectively.
In jewelry, Lorraine Schwartz led with $1.9 million in MIV, partly due to Hailey Bieber's diamond collar. Happy Jewelers and Swarovski also saw significant engagement. Christian Louboutin and Le Silla were prominent in the footwear category.
